a photographer's blog: rick etkin

Roy White and Matthew Clark Subplot  Partners

What can you say when a top Canadian design team asks you to do their portraits for their promotional and profiles? Knowing their standards are extraordinarily high, their clients’ are super-stars and I have known them forever, I was genuinely flattered and said sure…

For those that know Subplot’s partners Matthew Clark and Roy White, serious turns to hysterical pretty fast and they wanted to capture something that reflected their personalities. I think we succeeded and given the creative was to work with a superhero look, I expect it will get some comments as they roll them out.

In Matthew’s words:

“Rick really makes our vision come to life – and then some! He is collaborative, inventive, and is technically perfect. And to get that with a bunch of designers as his subject-matter, well that’s a miracle. But we are so amazingly impressed and happy with our portraits. We’ve never looked so good!”

Matthew Clark

Roy White

Subplot Design’s Creative Team

About Subplot

Creative Certainty (tm)

Deductive, decisive, pragmatic, didactic, methodical, empirical, clear-eyed,
fresh-faced, eyebrow-furrowing, poetic, alchemic, chimeric, grenade-throwing, mind-blowing, rule-breaking, breathtaking, kick-at-sacred-cows, maybe-not-what-you-expected-but-for-sure-what-you-need brand design.

assistant: Ehsan Mahdizadeh final digital post: Matthew Clark

Imagery that stirs

For the last few months I have been working on a what has been, a labour of love and I am really pleased to be able to finally share my new completely redesigned and updated website to showcase my images!

Photography has been a means of expression, and a source of art and commerce in my life for almost as long as I can remember. I cherish being able to tell stories and communicate ideas and thoughts through imagery.

I have always sought an emotional response to my images, personal or assignment related. To create imagery that stirs …memories, desires, compassion, involvement, fun, or other connections with the viewer.

People inspire me. Children and those who better our world inspire me. The quality of light and how it plays in the beauty of art and nature inspires me. I am always inspired by the creative ways in which people communicate.

As a social and active person, I have enjoyed meeting and interacting with many people who have contributed to making my life much fuller and richer. It is only natural that my images reflect things important in my life; people doing things in interesting places.

I call Vancouver my home, but you may find me working wherever my skills are required. Check out the galleries  “Places I Have Wandered” and “Italy” to see where I have had the privilege to shoot.  “Plantlife” and “Concrete Jungle” are the first of my return to the personal vision and art of the beauty around us.

I hope you will check out the site and would love to hear any feedback. Of course, if you see something that you like and I could help you with your image needs, give me a call!